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Do OPEN
HOUSES Really Work?
The simple answer is- NO! National
statistics throughout North America reveal that less than 1% of all
home sales come by way of an "OPEN HOUSE". What it does do is
assist the novice sales representative having a very limited client
base with an opportunity to build his/her client base at the expense
of you, the eager Seller.
The traditional 2 to 4 hour "OPEN HOUSE" allows the
sales representative an opportunity to meet new contacts at the
expense of you and your family. It also gives your neighbours and
perfect strangers an opportunity to receive a bird's eye view of how
your family lives, functions and how you may keep your home and learn
of your possible routines, not to mention the security concerns it
raises in today's society.
Open houses present problems for agents because the customer's
identity can't be verified. Many in the industry feel the open house
has become outdated in light of today's computer age with photo
galleries and virtual tours available. However, a traditional "OPEN
HOUSE" is beneficial to the introduction of new home construction
techniques, materials, styles and architectural advancements.